We build stainless steel cabinetry for distributors, importers and brands who sell it as their own. You keep the customer relationship and the margin. We keep the drawing, the tooling and the schedule.
The relationship
A private label programme fails for one reason: the factory starts selling your design to the buyer next door.
That is not a risk we ask you to take on trust. Exclusive designs are registered and tied to a written territory agreement, with the annual volume stated on paper before production starts.
We also will not pretend to be a trading company that happens to own machines. We are the factory: the plant, the drawing office and the finishing line are ours, and the person answering your email can walk onto the floor and look at your job.
What we do for distributors
Most partners start with one and add the others once the first container clears customs.
We manufacture to your specification and ship under your name. Your logo, your carton, your installation manual, your catalog photography. Nothing in the packaging refers to BOGEQI unless you want it to.
This is the lowest-commitment entry point. You do not need a new design or new tooling — take an existing model, change the badge and the packing, and test the market.
Output · Your brand on every unit
Send a reference: a photograph from a competitor's showroom, a European brand's door profile, a sketch on site paper, or the constraint your market imposes — a 600 mm depth limit, a 40 mm countertop, a specific appliance cavity.
Our drawing office turns it into production drawings, quotes the tooling, and sends a sample door before the full order is released.
Output · A model that exists only for you
A design developed for your market, or an existing BOGEQI model withdrawn from our public range and reserved for you. Either way it is registered under your name and we do not offer it to another buyer.
Exclusivity is tied to an annual volume and a territory. Both are stated in the agreement, both are renegotiated openly at renewal — not quietly dropped.
Output · A model nobody else can buy
A single unit, a door sample, or a swatch set of powder colours and wood grains, shipped before you commit to volume. We would rather send one door and lose a month than have you open a container and find the wood grain runs the wrong way, or the powder reads a shade cooler in your showroom lighting than it did on our bench.
Sample cost is credited against the first production order when the model is kept.
Output · A decision made on the real thing
Exclusive design protection
Not a marketing promise. Clauses in the supply agreement.
Your model is filed under your company name, not ours. If the relationship ever ends, the design does not walk away with it.
The agreement lists the countries or regions where we will not sell that model to anyone else. It is a list, not a phrase like "your market".
Exclusivity is tied to a number both sides can plan against. Miss it two years running and we will talk about it honestly rather than send a lawyer.
Where a model requires dedicated tooling, the cost and the ownership are recorded. Tooling paid for by you is not used for another customer's order.
Production drawings, appliance schedules and site elevations stay inside the project team. They are not shown as reference work, not used in our portfolio, and not shared with other buyers.
If a design you are considering overlaps with something we already sell publicly, we say so before you commit. Finding out later is what kills a partnership, not the overlap itself.
How a partnership starts
The timeline below assumes you know what you want to sell. If you do not yet, step one takes longer and that is fine.
Step 01
Market, price band, target volume, and what your competitors are already selling. A short email is enough to start.
Step 02
We shortlist from the current range, or propose a modified design, with a rough cost band attached to each option.
Step 03
A door sample or full unit, plus the production drawing marked with our joint details and the fixing points we need from site.
Step 04
Volume, territory, exclusivity, tooling ownership, packing standard and payment terms, all in one document.
Step 05
Pilot batch, inspection report and photographs before the container is sealed. Full run follows on your release.
Why not a trading company
A trading company quotes from a catalog and forwards the file. When the drawing is wrong, it becomes your problem three weeks later. Every quote you receive from us is priced against a real routing through our own cutting, forming, welding and finishing lines, by people who will be held to that number.
That also means we occasionally say no — to a lead time, to an unrealistic target price, or to a design that will not survive shipping. A no at quotation stage costs you a week. A no at delivery costs you a season.
Before the agreement
These come up in almost every first call, usually in this order. Answering them here saves a meeting.
Same build, your badge
Distributors get told "same factory, same product" by every supplier they meet. These are the numbers, so you can check them against a sample.
| Steel grade | 304 stainless on both faces, carcass and door alike — not a steel face on an MDF body. 316 on request for coastal markets. |
|---|---|
| Panel build | Two stainless skins bonded to an aluminium honeycomb core. Solid, not hollow; the core is what carries the load. |
| Skin gauge | 0.45 mm on carcass panels, 0.50–1.0 mm on doors. The difference is deliberate — a door face takes the handling, a carcass takes the structure. |
| Finished thickness | 18–25 mm, set by the design of the unit rather than by a catalogue default. |
| Finish | Powder coat in any RAL colour, or heat-transfer wood grain. |
| Hardware | Blum or a brand your market already trusts — nominated by you, not substituted quietly. |
| Packing | Flat-pack for container efficiency, or assembled and crated to save site labour. |
Transit damage
Nearly every overseas dispute we hear about is not about the damage. It is about when the damage happened.
A container of cabinets crosses a port, a consolidation yard and usually two more vehicles before it reaches your warehouse. Between those handovers, anything can happen to a carton, and once the carton is opened there is no way to reconstruct which handover it happened at. That is why a damage claim without an unpacking recording is not a weak claim — it is an unprovable one, and insurers and factories both decline them for the same reason.
Our side of the bargain: every unit is photographed sealed and labelled before it leaves the floor, so there is a factory reference to compare against. Your side: one continuous recording of the carton being opened, through to the damaged part, inside 48 hours of delivery. Where the two agree, the claim is settled without a discussion.
For distributors, this is worth writing into the agreement rather than leaving to goodwill — including the longer inspection window some markets need, because a container can clear customs weeks before the site is ready to receive it. Say that at quotation and it goes into the contract, not into a later argument.
Record
Sealed carton to broken part
One continuous take. No stopping, no editing, no jump between the packaging and the damage.
Do not
Fit anything first
A part that has been installed, straightened or re-welded can no longer be assessed as transit damage.
Send within
48 hours of delivery
Video, carton stills, part stills and the unit code. Before the packaging is discarded.
Applies at
Forwarder or your warehouse
Whichever receives the goods. Check cartons at the consolidation yard, not after the pallets are broken down.
Partnership application
The annual purchase band and the country you sell into are the two answers that decide whether exclusivity is possible, so please fill those in honestly. Nothing here is a commitment.
Prefer email
sales@bogeqi.com
+86 189 2487 7111
Drawings and NDAs move faster over email. We can sign your NDA before any file changes hands. The number above is on WhatsApp too.
